portfolio.

Client: Urgent Care Company

Bonus SEO Wins

• One of my articles was even featured in Google’s AI Overview (SGE) and appeared in People Also Ask, outranking major sources like the CDC.

• One blog post on COVID symptoms also drove a 1,108% increase in sessions and over 1,000% growth in engagement

Results (Dec 24, 2024 – Jun 23, 2025):

• Non-branded organic clicks grew 356% (from 83K → 381K)

• Impressions increased 381% (2.47M → 11.9M)

• Average ranking improved from 17.5 to 12.2

• Non-branded keyword coverage expanded to 1,200+ ranking terms

• The blog saw 1,038 visits in the last 90 days (tracked via GA4 Funnel Exploration)

• Out of those visits, 42 converted into leads, which represents a conversion rate of ~4.05%

Industry: Healthcare – Multi-location, B2C service provider

I led the content strategy and on-page SEO efforts for a multi-location urgent care provider. The objective was to grow non-branded organic visibility across health-related search queries and drive patient acquisition through high-intent, relevant content.

My role covered the full content SEO workflow: conducting in-depth keyword research, creating detailed content briefs, outlining articles for medical accuracy and search intent, and overseeing on-page optimization. This included optimizing metadata, header structure, and content layout, as well as implementing a strategic internal linking framework to improve crawlability and topical authority.

The result was a scalable SEO content system that not only boosted organic traffic but also drove measurable conversions through blog URLs.

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