portfolio.

Client: Rehab Facility

Results (Feb 2025 - June 2025):

• 80 dofollow backlinks secured as of June 2025

• Featured on sites like Yale, LSU, University of Washington, and West Virginia University

• Domain Rating improved to 64, and URL Rating increased by 10 points

• Page started ranking for 164 organic keywords (up from just 1)

• Referral traffic increased by 235.1% during the campaign period

• Links contributed to 3.9K+ AI Overview citations in Google SGE

Industry: Healthcare – Behavioral & Addiction Rehab (B2C)

I led the off-page SEO strategy for a client in the behavioral health space, with a focus on building high-authority backlinks to a newly created student scholarship landing page. This page was developed specifically to attract links from .edu and .org domains—leveraging educational relevance to boost domain authority and trust.

My responsibilities included:

• Researching and prospecting high-DR scholarship directories and academic websites

• Conducting personalized outreach and securing editorial link placements

• Tracking link performance and referral traffic using Ahrefs and GA4

The strategy successfully earned backlinks from top-tier institutions and drove a significant increase in referral traffic to the site.

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