portfolio.

Client: Sustainable Bedding Company

Results (October 2025 - March 2026) - Overall Website:

• Impressions surged 90.0% (1.19M → 2.27M)

• Clicks rose 6.18% (10,360 → 11,000)

• Non-branded keyword coverage expanded 35.8% (28,494 → 38,686)

• Average ranking position improved from 21 → 9
  
  

• Organic traffic grew by 6.95% (13,762 → 14,719)

• Engaged sessions increased 31.9% (7,765 → 10,242)

• Purchases increased 50.7% (213 → 321)

Industry: Ecommerce – Home & Lifestyle (DTC)

The initial focus of this 6-month SEO project was to build organic traffic through blog content, targeting non-branded queries to increase search visibility.

While product page content optimization is still being discussed, early efforts focused on content production and foundational SEO improvements, which already led to noticeable organic growth.

I led the content strategy end-to-end, including keyword research, topic ideation, content briefs, and production. I also conducted a site audit, which guided content refreshes and rewrites to better match search intent.

In addition, I optimized metadata across key product and landing pages to improve click-through rates.

A key part of the strategy was internal linking to connect blog content to product pages to guide users from discovery to purchase.

Bonus SEO Wins

• Blog content went from zero visibility to generating consistent organic traffic, with multiple articles ranking on page one for high-intent, non-branded queries.

• Content-led sessions began flowing naturally into product pages through internal linking, contributing to a strong lift in engagement and a 50%+ increase in purchases.

Results (October 2025 - March 2026) - Blogs:

• Organic traffic grew from 0 → 2,879

• Engaged sessions grew from 0 → 1,845
  

• Clicks increased 9.38% (5,341 → 5,842)

• Non-branded keyword coverage expanded 52.7% (27,494 → 41,983)

• Average ranking position improved from 24 → 9

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