portfolio.

Client: Sustainable Bedding Company

Results (October 2025 - March 2026) - Overall Website:

Impressions surged 90.0% (1.19M → 2.27M)
Clicks rose 6.18% (10,360 → 11,000)
Non-branded keyword coverage expanded 35.8% (28,494 → 38,686)
Average ranking position improved from 21 → 9
Organic traffic grew by 6.95% (13,762 → 14,719)
Engaged sessions increased 31.9% (7,765 → 10,242)
Purchases increased 50.7% (213 → 321)
Revenue increased 46.2% (€34,951.09 → €51,108.48)

Industry: Ecommerce – Home & Lifestyle (DTC)

The initial focus of this 6-month SEO project was to build organic traffic through blog content, targeting non-branded queries to increase search visibility.

While product page content optimization is still being discussed, early efforts focused on content production and foundational SEO improvements, which already led to noticeable organic growth.

I led the content strategy end-to-end, including keyword research, topic ideation, content briefs, and production. I also conducted a site audit, which guided content refreshes and rewrites to better match search intent.

In addition, I optimized metadata across key product and landing pages to improve click-through rates.

A key part of the strategy was internal linking to connect blog content to product pages to guide users from discovery to purchase.

Bonus SEO Wins

AI citations grew strongly across platforms, led by ChatGPT (+188), Gemini (+112), and Google AI Overviews (+78).
Blog content went from zero visibility to consistent page-one rankings for high-intent, non-branded queries.
Content began driving qualified traffic into product pages, supporting higher engagement and a 50%+ lift in purchases.